iprg
Brand identity development for Florida-based insurance and payroll resource group.
Project Type
Logo Design, Brand Identity, UX/UI Design, Swag Design
Role
Visual & Concept Designer, Freelance
Tools
Figma, Illustrator, Photoshop, Duda
Challenge
iprg is an insurance company headquartered in Orlando, Florida, that specializes in employee benefits, payroll, and HR solutions. They needed to update their brand identity with a bold and contemporary style in order to stand out from the crowd and make a lasting impression to potential customers.
Solution
I refreshed their logo using custom typography, developed brand guidelines surrounding a brand new color palette and type, and created mockups for business cards, advertisements, and employee/client swag.
Logo



Type & Colors

iprg Website

Swag

