November 2021 - January 2024

• Creation of high-performing landing pages to improve conversion rates and end-use experience for software and service vendors, guided by competitor analysis and user-centered design best practices

• Copywriting and graphic development to ensure compliance with clients’ brand guidelines

• Extensive pipeline management of projects with competing deadlines and check-in points

• Collaboration with designers, account managers, vendors, and other key stakeholders

Sepetmber 2019 - November 2021

• Redesign/relaunch of company website, improving SEO and web presence

• Collaboration with multiple departments to produce compelling site content and further brand recognition

• Conceptualization and design of process graphics for government proposals and other collateral

• Implementation of self-service libraries and artwork development for proposal, marketing, IT, and HR teams

• Review and analysis of Google Analytics data to report on and improve web trends.

December 2017 -  August 2019

• Development and maintainance of brands and brand identities for many military and veteran owned organizations

• Creation, development, and formatting of government proposals and Employee Assistance Program collateral; 508 Compliance experience

• Conceptualization and design of display art and marketing materials for national conventions

• Lead creative team member for event management, corporate conferences, and company-wide trainings

June 2015 - November 2017

• Responsible for conceptualization and execution of artwork for in-store campaigns, product packaging, and marketing at 23 retail locations

• Design lead for event marketing and annual partnership with the NHL's Nashville Predators and Bridgestone Arena

• Contributed to the growth of the company in overall expansion, opening 13 new retail locations

• Managed junior designers and social media team, and oversaw website/mobile app maintenance and online sales

• Development, design, and branding of national wholesale marketing collateral 

• Design of marketing collateral with North Carolina partner Kure Vaporium, for implementation in their 11 stores

A2 Advertising — Graphic Artist

September 2014 - April 2015

• Development of grocery store ads, carrying 60,000 – 100,000 weekly impressions

• Lead designer on rebranding projects for regional ads with distribution to both homes and stores

RealNetworks, Inc. — Graphic Designer

April 2013 - August 2014 (Full TIme), September 2014 - November 2017 (Part Time)

• Collaboration with Verizon Wireless on their ringtone service reaching 3 million monthly subscribers

• Direct communication with multiple record labels and clients such as Country Music Television (CMT) and the National Football League (NFL), and creation of weekly features for popular artists