iprg

iprg


Brand identity development for Florida-based insurance and payroll resource group.


Project Type

Logo Design, Brand Identity, UX/UI Design, Swag Design

Role

Visual & Concept Designer, Freelance

Tools

Figma, Illustrator, Photoshop, Duda


Challenge

iprg is an insurance company headquartered in Orlando, Florida, that specializes in employee benefits, payroll, and HR solutions. They needed to update their brand identity with a bold and contemporary style in order to stand out from the crowd and make a lasting impression to potential customers.

Solution

I refreshed their logo using custom typography, developed brand guidelines surrounding a brand new color palette and type, and created mockups for business cards, advertisements, and employee/client swag.


Logo


Type & Colors


iprg Website


Swag

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