First opening its doors in Murfreesboro, TN during December of 2012, Saffire Vapor has grown by leaps and bounds over the course of the last 4 years. When I joined the team in June of 2015, we had opened 11 stores in Middle & Eastern Tennessee. Now, only 2 years later, we boast a total of 22 stores, a booming wholesale line, as well as a successful 2-year partnership with the National Hockey League team, the Nashville Predators. For an industry that I (and much of the world) knew little about only a year and a half ago, vaping and vapor culture have grown in exciting ways, and I'm proud to have been a part of that exciting growth for this company.
All projects and campaigns, from conceptualization through delivery to each of our brick-and-mortar locations, are completed in-house under strict deadlines. On a monthly basis, I work with our Director of Store Operations and our Purchaser to craft holiday or specialty campaigns. These include hardware and e-liquid sales, as well as advertising with in-store printed materials. My role has me overseeing and creating price cards, packaging for ancillary vapor products, e-liquid bottle labels, wholesale marketing material, and more. I oversee the upkeep of our webstore as well as internet sales and our multiple social media accounts. These include regional store-level accounts, a general corporate account, and pages for our new wholesale ventures. Most recently, we have been working towards full compliance with the FDA regulations introduced in early 2016.