Photography Experience
February 6, 2015

Creative Manager at Saffire Vapor


First opening its doors in Murfreesboro, TN during December of 2012, Saffire Vapor has grown by leaps and bounds over the course of the last 4 years. When I joined the team in June of 2015, we had opened 11 stores in Middle & Eastern Tennessee. Now, only 2 years later, we boast a total of 22 stores, a booming wholesale line, as well as a successful 2-year partnership with the National Hockey League team, the Nashville Predators. For an industry that I (and much of the world) knew little about only a year and a half ago, vaping and vapor culture have grown in exciting ways, and I'm proud to have been a part of that exciting growth for this company.

All projects and campaigns, from conceptualization through delivery to each of our brick-and-mortar locations, are completed in-house under strict deadlines. On a monthly basis, I work with our Director of Store Operations and our Purchaser to craft holiday or specialty campaigns. These include hardware and e-liquid sales, as well as advertising with in-store printed materials. My role has me overseeing and creating price cards, packaging for ancillary vapor products, e-liquid bottle labels, wholesale marketing material, and more. I oversee the upkeep of our webstore as well as internet sales and our multiple social media accounts. These include regional store-level accounts, a general corporate account, and pages for our new wholesale ventures. Most recently, we have been working towards full compliance with the FDA regulations introduced in early 2016.